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Adam Savage Visits Third Man Records

Date

  Thu 10 Aug 2017

Tags

  vinyl, albums, records, 33 rpm, analog

URL

  https://www.youtube.com/watch?v=PF4A4wdnXkU

Abstract

Published on Aug 7, 2017
In Detroit, Adam stops by Jack White's Third Man Records, the first new record-pressing plant in the United States in three decades! In a truly immersive tour, Adam records his Brain Candy song and then follows his record's eventual process from lathe to cellophane. Bonus: Adam also chats with Jack White about how recording this way impacts the creative process!

For more on Third Man Records, visit their site: https://thirdmanrecords.com/

Content

For anyone interested in analog recording and record pressing technology, this video is a treasure trove. Jack and Adam have a fascinating discussion about the strengths and limitations of the analog recording process and how all of the format's eccentricities add to the charm (and "soul") of the resulting sound. They also talk about urgency in art and whether a lot of that is missing in today's digital media where everything can be easily copied and corrected. Back when studio time was expensive, equipment was fickle, and albums were recorded in a matter of days and weeks, instead of months and years, that urgency resulted in a kind of artistic product we rarely experience nowadays.

While at Third Man, Adam records a song, the Milk Carton Kids' Brain Candy, and then watches the engineering of the track and the cutting of the stamper (the master from which the vinyl will be molded). From there, Adam gets a full tour of the pressing plant as they walk through every step of the vinyl record manufacturing process. One of the many impressive things about the plant is that they recycle everything; nothing goes to waste. Even the center of rejected records, with their paper labels, are punched out and sold as coasters in the Third Man Records store while the rest of the vinyl is chopped up and reused.

One of the most impressive things in this video is the Third Man facility itself. It's one of the most beautiful record stores and manufacturing plants I have ever seen. Everything drips with high-design and wow-factor, similar to the Mondrian-inspired impeccable design aesthetic of the White Stripes. I have no idea what it would be like to work in a bright yellow and blue factory all day, but I would assume it's an upgrade from the norm.

FROM http://makezine.com/2017/08/10/adam-savag  e-nerds-out-over-vinyl-record-making-with  -jack-white/

 
 
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